Wiki Tag: visual

White Space

About White Space It is well established that the visual structure of a document contributes to the viewer’s understanding and “design serves a rhetorical purpose” when “designers can control the usage of specific functions and critically engage in arguments” (Brumberger 14, Almeida 186). Today, white space is one graphic-design element that is a means of […]

Visual Rhetoric

About Visual Rhetoric Visual rhetoric is a way to examine the content of a page beyond its textual meaning. A document conveys meaning through text and language, but the arrangement of text on the page, along with visual elements like images and graphics, also impact its meaning and effectiveness. Visual rhetoric explores the relationships between […]

Visual Literacy

About Visual Literacy Because texts derive meaning from several sources, several methods are necessary to understand a text’s overall meaning. Part of the meaning lies in its visual construct. The arrangement of elements on a page encourages readers to gather meaning in particular patterns. While texts often consist of several elements (e.g., text, graphics, images, […]

Gestalt Theory

About Gestalt Theory Gestalt is a psychological theory of perception developed by Max Wertheimer, Wolfgang Kohler, and Kurt Koffka, based on the way the human mind creates complete structures out of incomplete elements.  Gestalt, meaning “a unified or meaningful whole,” states that we perceive whole events rather than a series of individual ones.  For example, […]

Gestalt Theory

The Gestalt theory is an approach that attempts to create a comprehensive understanding of how humans perceive images. The theory suggests “that we don’t just see edges, colors, brightnesses, and shapes — we see fruit, or a tree, or a dog. In other words, we experience what we see as a whole” (Kimball and Hawkins, […]

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