Wiki Tag: ethos

Crisis Communication Ethos: Accuracy and Consistency

Accuracy and Consistency Accuracy and consistency in messages cast crisis communicators in a competent light. Consistency shows cohesion in an organization or among several organizations; this helps confused and anxious audiences orient themselves and trust the information (Seeger, 2006, p. 10). To get accurate information, it is important to “validate sources, choose subject-area experts, and […]

Crisis Communication Ethos: Honesty

Crisis Communication Ethos: Honesty Organizations must be honest with their audiences no matter the nature of the crisis, because honesty allows people to prepare themselves for the outcome of the situation. Furthermore, organizations must communicate frequently with their audiences to keep them up-to-date on the crisis situation. Waymer & Heath (2007) explain failure to inform […]

Technical Communication Body of Knowledge © 2017 Frontier Theme