Wiki Tag: design

White Space

About White Space It is well established that the visual structure of a document contributes to the viewer’s understanding and “design serves a rhetorical purpose” when “designers can control the usage of specific functions and critically engage in arguments” (Brumberger 14, Almeida 186). Today, white space is one graphic-design element that is a means of […]

Visual Rhetoric

About Visual Rhetoric Visual rhetoric is a way to examine the content of a page beyond its textual meaning. A document conveys meaning through text and language, but the arrangement of text on the page, along with visual elements like images and graphics, also impact its meaning and effectiveness. Visual rhetoric explores the relationships between […]

Visual Literacy

About Visual Literacy Because texts derive meaning from several sources, several methods are necessary to understand a text’s overall meaning. Part of the meaning lies in its visual construct. The arrangement of elements on a page encourages readers to gather meaning in particular patterns. While texts often consist of several elements (e.g., text, graphics, images, […]

User-Centered Design

About User-Centered Design User centered design is a design philosophy wherein development organizations place users (capabilities, needs and wants) at the center of the design process. This has implications for both product and information development. Technical communicators familiar with user-centered design methodologies can add value to organizations by acting as evangelists and subject matter experts for […]


About Stylesheets A stylesheet provides a way to separate presentation (what a document looks like) from content (what it actually says). A common feature in most desktop publishing and word processing programs, stylesheets store and apply formatting to text and paragraphs. Using Stylesheets Using one or more stylesheets provides consistency within a document (like a help system) or within an organization, […]

Gestalt Theory

About Gestalt Theory Gestalt is a psychological theory of perception developed by Max Wertheimer, Wolfgang Kohler, and Kurt Koffka, based on the way the human mind creates complete structures out of incomplete elements.  Gestalt, meaning “a unified or meaningful whole,” states that we perceive whole events rather than a series of individual ones.  For example, […]

Gestalt Theory

The Gestalt theory is an approach that attempts to create a comprehensive understanding of how humans perceive images. The theory suggests “that we don’t just see edges, colors, brightnesses, and shapes — we see fruit, or a tree, or a dog. In other words, we experience what we see as a whole” (Kimball and Hawkins, […]

Design Theory

Design Theory in Technical Communication Design theory, as applied to documents, focuses on the way changes in visual depictions, such as images, alter the meaning of those images. According to this theory, images carry emotional connotations, and thus, rhetorical procedures and devices can be transferred to visual design. Rhetoric is not solely a form of […]

Communication Design and Development

Overview This is a selected list of knowledge, skills, and abilities related to communication (information) design and development. Analyzing and Problem Solving recognize patterns and relationships identify logical fallacies        synthesize discrete pieces of data to form concepts analyze communication problems establish measurable goals or objectives to address problems conduct needs assessment to understand audience, […]

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