Learn more about the Diffusion of Innovations Theory from the following references:
- Rogers, E. (1995).Diffusion of Innovations (4th Edition). New York: The Free Press.
This authoritative work on diffusion studies expounds on the major elements, processes, and roles in the diffusions model. It also presents the major research traditions and case studies in this field of inquiry.
- Rogers, E. (2002). “The Nature of Technology Transfer.” Science Communication, Vol. 22: 323‐341.
This article defines the concept of technology transfer and relates it to the tradition of diffusion studies.