The freer information becomes, the more basic structure it requires to retain integrity: Approaching modular content from a structured writing perspective logically breaks the content down into topic types that can be explained by the DITA terms concept, reference, and task. Learning to develop excellent content is best done as a team, and there are tips in this article that will help you focus on and achieve quality together. Check out this article by Debbie Doyle published in the  Intercom. Sept-Oct 2008