Research Methods
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Focus Groups
Barbour, Rosaline. Doing Focus Groups. Thousand Oaks, CA: Sage Publications, 2008.
Bystedt, Jean and Gregg Fraley. Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews. Ithaca, NY: Paramount Market Publishing, 2003.
Krueger, Richard A. and Mary Anne Casey. Focus Groups: A Practical Guide for Applied Research, 3rd ed. Thousand Oaks, CA: Sage Publications, 2000.
Stew, David W., Prem M. Shamdasani, and Dennis Rook. Focus Groups: Theory and Practice, 2nd ed. Thousand Oaks, CA: Sage Publications, 2007.
General
Becker, Howard S. Tricks of the Trade: How to Think About Our Research While You’re Doing It. University of Chicago Press, 1998.
Bell, Judith. Doing Your Research Project: A Guide for First-Time Researchers in Education and Social Science, 2nd ed. Buckingham, Open University Press, 1993.
Berry, Ralph. The Research Project: How to Write It, 3rd ed. NY: Routledge, 1994.
Blaxter, Lorraine, et al. How to Research, 2nd ed. Buckingham: Open University Press, 2001.
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 3rd ed. Thousand Oaks, CA: Sage Publications, 2008.
Doman, Don, Dell Dennison, and Margaret Doman. Market Research Made Easy, 3rd ed. Bellingham, WA: Self-Counsel Press, 2006.
Graziano, Anthony M. and Michael Raulin. Research Methods: A Process of Inquiry, 6th ed. Allyn & Bacon, 2006.
Greenfield, Tony (ed.). Research Methods: Guidance for Postgraduates. Arnold, 1996.
Hughes, Mike and George Hayhoe. A Research Primer for Technical Communications: Methods, Exemplars, and Analyses. Routledge, 2007.
McBurney, Donald H. and Theresa L. White. Research Methods, 7th ed. Wadsworth Publishing, 2006.
McQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners, 2nd ed. Thousand Oaks, CA: Sage Publications, 2005.
Rea, Lewis M. Designing and Conducting Survey Research: A Comprehensive Guide, 3rd ed. San Francisco, CA: Jossey-Bass, 2005.
Interviews
Kvale, Steinar and Svend Brinkmann. InterViews: Learning the Craft of Qualitative Research Interviewing, 2nd ed. Thousand Oaks, CA: Sage Publications, 2008.
Observation
Kuniavsky, M. Observing the User Experience: A Practitioner’s Guide to User Research. San Francisco, CA: Morgan Kaufmann, 2003.
Quantitative/Qualitative
Denzin, Norman K. and Yvonna Lincoln (eds.). The SAGE Handbook of Qualitative Research. Thousand Oaks, CA: Sage Publications, 2005.
Liamputtong, Pranee and Douglas Ezzy. Qualitative Research Methods, 2nd ed. Oxford University Press USA, 2005.
Marshall, Katherine and Gretchen B. Rossman. Designing Qualitative Research, 4th ed. Thousand Oaks, CA: Sage Publications, 2006.
Neuman, W. Lawrence. Social Research Methods: Quantitative and Qualitative Approaches, 6th ed. Allyn & Bacon, 2005.
Patton, Michael Quinn. Qualitative Research & Evaluation Methods, 3rd ed. Thousand Oaks, CA: Sage Publications, 2001.
Singh, Sultar. Quantitative Social Research Methods. Thousand Oaks, CA: Sage Publications, 2007.
Wrench, Jason S. et al. Quantitative Research Methods for Communication: A Hands-On Approach. Oxford University Press USA, 2008.
Surveys
Dillman, Don A., Jolene D. Smith, and Leah Melani Christian. Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd ed. Hoboken, NJ: John Wiley & Sons, 2008.
Fink, Arlene. How to Conduct Surveys: A Step-by-Step Guide, 4th ed. Thousand Oaks, CA: Sage Publications, 2008.
Fowler, Floyd J. Survey Research Methods, 4th ed. Thousand Oaks, CA: Sage Publications, 2008.
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