Revision for “Glossary – Research Terms” created on April 17, 2018 @ 22:36:20

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Glossary - Research Terms
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<td id="content_col"> <!-- edit page button --> <!-- page content --> <h1 id="pageTitle">Glossary - Research Terms</h1> <span><p>Return to <a href="http://www.tcbok.org/wiki/glossary/">Glossary</a> home</p> <p> </p> <p><a href="Glossary-A#APrioriSegmentation">A priori segmentation</a></p> <p><a href="Glossary-A#AAUStudy">AAU study</a></p> <p><a href="Glossary-A#ActionResearch">Action research</a></p> <p><a href="Glossary-A#AdConceptTesting">Ad concept testing</a></p> <p><a href="Glossary-A#AdPositioningStatementTest">Ad positioning statement test</a></p> <p><a href="Glossary-A#AdRecallTest">Ad recall test</a></p> <p><a href="Glossary-A#AdTrackingResearch">Ad tracking research</a></p> <p><a href="Glossary-A#AdaptiveScripting">Adaptive scripting</a></p> <p><a href="Glossary-A#ADI">ADI</a></p> <p><a href="Glossary-A#AnecdotalResearch">Anecdotal research</a></p> <p><a href="Glossary-A#Anthropomorphic">Anthropomorphic</a></p> <p><a href="Glossary-A#AppliedResearch">Applied research</a></p> <p><a href="Glossary-A#AreaOfDominantInfluence">Area of dominant influence (ADI)</a></p> <p><a href="Glossary-A#Attitude">Attitude</a></p> <p><a href="Glossary-A#AttitudeSurvey">Attitude survey</a></p> <p><a href="Glossary-A#AttitudeAwarenessAndUsageStudy">Attitude, awareness, and usage study</a></p> <p><a href="Glossary-A#AttitudinalScaling">Attitudinal scaling</a></p> <p><a href="Glossary-A#Awareness">Awareness</a></p> <p><a href="Glossary-B#BasicResearch">Basic research</a></p> <p><a href="Glossary-B#BeforeAndAfterStudies">Before and after studies</a></p> <p><a href="Glossary-B#Behavior">Behavior</a></p> <p><a href="Glossary-B#BehavioralInterview">Behavioral interview</a></p> <p><a href="Glossary-B#Bias">Bias</a></p> <p><a href="Glossary-B#BiasedSample">Biased sample</a></p> <p><a href="Glossary-B#BlindStudy">Blind study</a></p> <p><a href="Glossary-B#Blinding">Blinding</a></p> <p><a href="Glossary-C#CaseStudy">Case study</a></p> <p><a href="Glossary-C#CasecontrolStudy">Case-control study</a></p> <p><a href="Glossary-C#CategoricalData">Categorical data</a></p> <p><a href="Glossary-C#CausalResearch">Causal research</a></p> <p><a href="Glossary-C#ChaosTheory">Chaos theory</a></p> <p><a href="Glossary-C#ClosedendedQuestion">Closed-ended question</a></p> <p><a href="Glossary-C#CognitiveModel">Cognitive model</a></p> <p><a href="Glossary-C#CohortStudies">Cohort studies</a></p> <p><a href="Glossary-C#ConativeModel">Conative model</a></p> <p><a href="Glossary-C#ConceptTesting">Concept testing</a></p> <p><a href="Glossary-C#ContextualInquiry">Contextual inquiry</a></p> <p><a href="Glossary-C#ControlAndTestGroups">Control and test groups</a></p> <p><a href="Glossary-C#ControlGroup">Control group</a></p> <p><a href="Glossary-C#CrossculturalResearch">Cross-cultural research</a></p> <p><a href="Glossary-C#CrosssectionalSurveys">Cross-sectional surveys</a></p> <p><a href="Glossary-C#CustomerSatisfactionResearch">Customer satisfaction research</a></p> <p><a href="Glossary-D#DataTypes">Data types</a></p> <p><a href="Glossary-D#Demographics">Demographics</a></p> <p><a href="Glossary-D#DiscreteData">Discrete data</a></p> <p><a href="Glossary-E#Ethnography">Ethnography</a></p> <p><a href="Glossary-E#Ethnomethodology">Ethnomethodology</a></p> <p><a href="Glossary-E#EvaluationSurvey">Evaluation survey</a></p> <p><a href="Glossary-E#Experiment">Experiment</a></p> <p><a href="Glossary-E#ExperimentalDesign">Experimental design</a></p> <p><a href="Glossary-F#Feasibility">Feasibility</a></p> <p><a href="Glossary-F#FeasibilityStudy">Feasibility study</a></p> <p><a href="Glossary-F#FieldTrial">Field trial</a></p> <p><a href="Glossary-F#FocusGroup">Focus group</a></p> <p><a href="Glossary-H#HawthorneEffect">Hawthorne effect</a></p> <p><a href="Glossary-H#HighorderQuestions">High-order questions</a></p> <p><a href="Glossary-H#Homogeneity">Homogeneity</a></p> <p><a href="Glossary-H#Hypothesis">Hypothesis</a></p> <p><a href="Glossary-I#IntervalScale">Interval scale</a></p> <p><a href="Glossary-I#Interview">Interview</a></p> <p><a href="Glossary-L#LikertScale">Likert scale</a></p> <p><a href="Glossary-L#LitmusTest">Litmus test</a></p> <p><a href="Glossary-L#LongitudinalStudy">Longitudinal study</a></p> <p><a href="Glossary-M#MarketResearch">Market research</a></p> <p><a href="Glossary-M#MarketingResearch">Marketing research</a></p> <p><a href="Glossary-M#MarketingTypes">Marketing types</a></p> <p><a href="Glossary-M#MysteryShoppers">Mystery shoppers</a></p> <p><a href="Glossary-N#NominalScale">Nominal scale</a></p> <p><a href="Glossary-N#NonparticipantObservation">Non-participant observation</a></p> <p><a href="Glossary-N#NullHypothesis">Null hypothesis</a></p> <p><a href="Glossary-O#Observation">Observation</a></p> <p><a href="Glossary-O#OpenendedQuestion">Open-ended question</a></p> <p><a href="Glossary-O#OpinionSurvey">Opinion survey</a></p> <p><a href="Glossary-O#OrdinalScale">Ordinal scale</a></p> <p><a href="Glossary-P#ParticipantObservation">Participant observation</a></p> <p><a href="Glossary-P#Pilot">Pilot</a></p> <p><a href="Glossary-P#PilotStudy">Pilot study</a></p> <p><a href="Glossary-P#PilotTest">Pilot test</a></p> <p><a href="Glossary-P#Posttest">Posttest</a></p> <p><a href="Glossary-P#PrepostStudies">Pre-post studies</a></p> <p><a href="Glossary-P#Pretest">Pretest</a></p> <p><a href="Glossary-P#ProbabilitySample">Probability sample</a></p> <p><a href="Glossary-P#PurposefulSampling">Purposeful sampling</a></p> <p><a href="Glossary-Q#Qualitative">Qualitative</a></p> <p><a href="Glossary-Q#QualitativeData">Qualitative data</a></p> <p><a href="Glossary-Q#QualitativeMarketResearch%3EQualitative%20market%20research%3C/a%3E%3C/p%3E">Qualitative research</a></p> <p><a href="Glossary-Q#QualitativeResearchMethods">Qualitative research methods</a></p> <p><a href="Glossary-Q#QuantitativeData">Quantitative data</a></p> <p><a href="Glossary-Q#QuantitativeMarketResearch">Quantitative market research</a></p> <p><a href="Glossary-Q#QuantitativeResearch">Quantitative research</a></p> <p><a href="Glossary-Q#QuantitativeResearchMethods">Quantitative research methods</a></p> <p><a href="Glossary-Q#Questionnaire">Questionnaire</a></p> <p><a href="Glossary-R#RandomSample">Random sample</a></p> <p><a href="Glossary-R#RatioScale">Ratio scale</a></p> <p><a href="Glossary-R#Replicability">Replicability</a></p> <p><a href="Glossary-R#RepresentativeSample">Representative sample</a></p> <p><a href="Glossary-R#Research">Research</a></p> <p><a href="Glossary-R#ResearchDesign">Research design</a></p> <p><a href="Glossary-R#ResearchMethods">Research methods</a></p> <p><a href="Glossary-R#ResearchSkills">Research skills</a></p> <p><a href="Glossary-S#Sample">Sample</a></p> <p><a href="Glossary-S#SatisfactionSurvey">Satisfaction survey</a></p> <p><a href="Glossary-S#Segmentation">Segmentation</a></p> <p><a href="Glossary-S#Semiotics">Semiotics</a></p> <p><a href="Glossary-S#SemistructuredInterview">Semi-structured interview</a></p> <p><a href="Glossary-S#SIC">SIC</a></p> <p><a href="Glossary-S#SR">SR</a></p> <p><a href="Glossary-S#StandardIndustrialClassification">Standard Industrial Classification (SIC)</a></p> <p><a href="Glossary-S#StructuredInterview">Structured interview</a></p> <p><a href="Glossary-S#SubjectiveQuestion">Subjective question</a></p> <p><a href="Glossary-S#SubjectmatterExpert">Subject-matter expert (SME)</a></p> <p><a href="Glossary-S#Survey">Survey</a></p> <p><a href="Glossary-S#SurveyDesign">Survey design</a></p> <p><a href="Glossary-S#SurevyInstrument">Survey instrument</a></p> <p><a href="Glossary-S#SurveySample">Survey sample</a></p> <p><a href="Glossary-S#SurveyTypes">Survey types</a></p> <p><a href="Glossary-S#SystematicReview">Systematic review (SR)</a></p> <p><a href="Glossary-T#TestGroup">Test group</a></p> <p><a href="Glossary-T#TheoreticalSampling">Theoretical sampling</a></p> <p><a href="Glossary-T#TopofmindAwareness">Top-of-mind awareness</a></p> <p><a href="Glossary-T#TotalUnaidedRecall">Total unaided recall</a></p> <p><a href="Glossary-U#UnstructuredInterview">Unstructured interview</a></p> <p><a href="Glossary-U#UserResearch">User research</a></p><p> </p> <p>Return to <a href="http://www.tcbok.org/wiki/glossary/">Glossary</a> home</p> </span> <!-- attachments --> <!-- comments --> <!-- comments --> </td>
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