Wiki Pages > Glossary - Business Terms

Glossary - Business Terms

Return to Glossary home

 

Action Plan

Advertisement

Affiliate marketing

Affinity marketing

Agile manufacturing

Agile organization

Area of dominant influence (ADI)

Articles of Incorporation

Attitude

Awareness

Balanced scorecard

Behavior

Behavioral interview

Best practices

BI

Bill of Lading

Bill of Materials (BOM)

BOM

Bottleneck

Brand

Brand equity

Bricks and mortar

Business analysis

Business Continuity Plan

Business intelligence (BI)

Business knowledge

Business mission

Business need requirement

Business risk

Business vision

Buy in

Call to action

Capacity building

Capacity management

Capacity planning

Click-through rate (CTR)

Close of business (COB)

COB

Code of ethics

Cognitive dissonance

Contingency/Disaster Recovery Plan

Continuity of Operations Plan (COOP)

Control

COOP

Core competency

Corporate amnesia

Corporate charter

Corporate culture

Corporate identity

Corporate mission

Corporate performance management

Cost per clickthrough (CPC)

Cost per impression

CPC

CRM

Crosswalk

Customer

Customer focus

Customer relationship management (CRM)

Dashboard

Direct marketing

Enterprise resource planning (ERP)

Environmental scan

ERP

External assessment

Functional manager

Functional organization

Grant

Internal assessment

Internal marketing

Interstitial

Logistics management

Logo/logotype

Marketing mix

Marketing PR

Marketing strategy

Matrix organization

MBE

MBO

MBWA

Mission Statement

Neuromarketing

Niche marketing

Office politics

Offshoring

Online marketing

Opt-in policy

Opt-out policy

Organizational capital

Organizational communication

Organizational culture

Organizational memory

Out-of-home ad

Outsourcing

Owner’s equity

Pay-per-click (PPC)

Pay-per-impression

Performance management

Permission-based marketing

Political influence

Political savvy

Politics

Positioning

PPC

Prototype

Public relations

Relationship marketing

Scorecard

Strategic Plan

Strategic planning

Strengths, weaknesses, opportunities, and threats (SWOT)

Strengths, weaknesses, opportunities, and threats analysis

Succession planning

Supply chain

Supply chain management

SWOT

SWOT analysis

Technical marketing

Values Statement

Viral marketing

Vision Statement

Workforce planning

 

Return to Glossary home