Wiki Pages > About Technical Communication > Personas > Consuela Roehl, Senior Technical Writer
ConsuelaRoehl

Senior Technical Writer, Meingold International

  • 44 years old, married, 2 children in college
  • Equivalent of a U.S. baccalaureate degree in humanities
  • Skilled in writing and designing software user guides, online Help, Web content, training guides, installation guides, and white papers
  • Uses FrameMaker, Acrobat, Photoshop, Dreamweaver, InDesign, and Fireworks, and Microsoft Office Professional
  • Aware of STC but is not a member; visits tekom.org occasionally
“I have to find a way to keep my job, provide more value to the company, and still do what I love doing.” 

Consuela Roehl has been a technical communication practitioner for more than 20 years with the same software development company in Western Europe. If asked to say in English what her job is, she says, “Technical writer.”

Over the years and especially after content development software tools were provided to her, her job responsibilities expanded from providing end-user documentation of one type (paper output) and for one product line to multiple types (paper and Help files) for multiple product lines.


Throughout her career, Consuela became progressively more proficient at development and delivery of end-user documentation. Her compensation increases reflected this.

However, since the turn of the century, the IT business atmosphere has changed significantly in response to global marketplaces and labor competition fostered by the expansion of the European Union and outsourcing made viable by the Internet.
To remain competitive, Consuela’s company has become more date driven than ever, to the extent that quality has devolved from an essential to a nice-to-have. Further, cost-cutting measures have caused management to start outsourcing development and delivery of end-user deliverables, including documentation.

Consuela knows that ultimately, if the end-user deliverables suffer in terms of quality, eventually the corresponding products will suffer as well, in terms of consumer confidence and respect. She also knows that her opportunities to maintain the level of income she had enjoyed are at risk; in fact, her job itself could be a candidate for elimination as a cost-cutting measure.

Key Attributes

  • Willing to adapt to change but not an early adopter
  • Quick study in technical aspects of the software she documents; respected by SMEs
  • Concerned that her skillset is rapidly becoming outdated and dispensable
  • Good comprehension of written English but not fluent in speaking and listening
  • Tasks
  • Interviews SMEs, customer support technicians
  • Team's graphic design leader: creates templates, nav elements, and icons
  • Constantly represents end-user perspective to colleagues, SMEs, management
  • Key role in company's ISO-standards monitoring team

Informational Needs/Goals

  • Needs to investigate single sourcing methods and tools
  • Needs to figure out how single sourcing fits with content management
  • Needs to learn about new specialization options for technical communicators such as information architect

Scenario of Use: Consuela Roehl

  1. Consuela goes to tekom.org, her professional society; there she finds a link to the STC’s Technical Communication Knowledge Portal.
  2. Browsing around the TCKP, she discovers a heading called Professional Development.
  3. She follows some links to several places within the TCKP:
    • “About STC”, which leads her to a larger view of the profession, such as definitions, job descriptions, roles, and responsibilities, etc.
    • She is especially drawn to the Career Paths link, where she sees information about developing her skills and increasing her marketability.
  4. She finds a number of resources on life cycle methodology, etc.
  5. She decides to investigate attending the next STC conference.