Glossary - Business Terms
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- Advertisement
- Affiliate marketing
- Affinity marketing
- Agile manufacturing
- Agile organization
- Area of dominant influence (ADI)
- Articles of Incorporation
- Attitude
- Awareness
- Balanced scorecard
- Behavior
- Behavioral interview
- Best practices
- BI
- Bill of Lading
- Bill of Materials (BOM)
- BOM
- Bottleneck
- Brand
- Brand equity
- Bricks and mortar
- Business analysis
- Business Continuity Plan
- Business intelligence (BI)
- Business knowledge
- Business mission
- Business need requirement
- Business risk
- Business vision
- Buy in
- Call to action
- Capacity building
- Capacity management
- Capacity planning
- Click-through rate (CTR)
- Close of business (COB)
- COB
- Code of ethics
- Cognitive dissonance
- Contingency/Disaster Recovery Plan
- Continuity of Operations Plan (COOP)
- Control
- COOP
- Core competency
- Corporate amnesia
- Corporate charter
- Corporate culture
- Corporate identity
- Corporate mission
- Corporate performance management
- Cost per clickthrough (CPC)
- Cost per impression
- CPC
- CRM
- Crosswalk
- Customer
- Customer focus
- Customer relationship management (CRM)
- Dashboard
- Direct marketing
- Enterprise resource planning (ERP)
- Environmental scan
- ERP
- External assessment
- Functional manager
- Functional organization
- Grant
- Internal assessment
- Internal marketing
- Interstitial
- Logistics management
- Logo/logotype
- Marketing mix
- Marketing PR
- Marketing strategy
- Matrix organization
- MBE
- MBO
- MBWA
- Mission Statement
- Neuromarketing
- Niche marketing
- Office politics
- Offshoring
- Online marketing
- Opt-in policy
- Opt-out policy
- Organizational capital
- Organizational communication
- Organizational culture
- Organizational memory
- Out-of-home ad
- Outsourcing
- Owner’s equity
- Pay-per-click (PPC)
- Pay-per-impression
- Performance management
- Permission-based marketing
- Political influence
- Political savvy
- Politics
- Positioning
- PPC
- Prototype
- Public relations
- Relationship marketing
- Scorecard
- Strategic Plan
- Strategic planning
- Strengths, weaknesses, opportunities, and threats (SWOT)
- Strengths, weaknesses, opportunities, and threats analysis
- Succession planning
- Supply chain
- Supply chain management
- SWOT
- SWOT analysis
- Technical marketing
- Values Statement
- Viral marketing
- Vision Statement
- Workforce planning