Glossary - Business Terms

  Return to Glossary home Action Plan Advertisement Affiliate marketing Affinity marketing Agile manufacturing Agile organization Area of dominant influence (ADI) Articles of Incorporation Attitude Awareness Balanced scorecard Behavior Behavioral interview Best practices BI Bill of Lading Bill of Materials (BOM) BOM Bottleneck Brand Brand equity Bricks and mortar Business analysis Business Continuity Plan Business intelligence (BI) Business knowledge Business mission Business need requirement Business risk Business vision Buy in Call to action Capacity building Capacity management Capacity planning Click-through rate (CTR) Close of business (COB) COB Code of ethics Cognitive dissonance Contingency/Disaster Recovery Plan Continuity of Operations Plan (COOP) Control COOP Core competency Corporate amnesia Corporate charter Corporate culture Corporate identity Corporate mission Corporate performance management Cost per clickthrough (CPC) Cost per impression CPC CRM Crosswalk Customer Customer focus Customer relationship management (CRM) Dashboard Direct marketing Enterprise resource planning (ERP) Environmental scan ERP External assessment Functional manager Functional organization Grant Internal assessment Internal marketing Interstitial Logistics management Logo/logotype Marketing mix Marketing PR Marketing strategy Matrix organization MBE MBO MBWA Mission Statement Neuromarketing Niche marketing Office politics Offshoring Online marketing Opt-in policy Opt-out policy Organizational capital Organizational communication Organizational culture Organizational memory Out-of-home ad Outsourcing Owner’s equity Pay-per-click (PPC) Pay-per-impression Performance management Permission-based marketing Political influence Political savvy Politics Positioning PPC Prototype Public relations Relationship marketing Scorecard Strategic Plan Strategic planning Strengths, weaknesses, opportunities, and threats (SWOT) Strengths, weaknesses, opportunities, and threats analysis Succession planning Supply chain Supply chain management SWOT SWOT analysis Technical marketing Values Statement Viral marketing Vision Statement Workforce planning Return to Glossary home