Proposal Sources



  • These are proposals that have been specifically requested by a manager, client, or customer. For example, if you represent an engineering firm that focuses on highway construction, you may get a “request for proposal” (RFP). These requests are issued to many companies, and your proposal will need to exceed the others in competition.


  • These are proposals that have not been requested. For example, if you are a new advertising agency in town, you may send out concise unsolicited proposals to local radio stations suggesting that they use your agency for their advertising endeavors.


Clayton, B. (1982). The Other Side of Proposal Writing: People. Personnel & Guidance Journal, 60(10), 629.

Article that specifically addresses the audience that your proposal should be oriented to.

Gurak, L. J., & Lannon, J. M. (2010). Strategies for technical communication in the workplace. Boston: Longman. (Pages 336-358.)

Excellent book source that gives a complete overview of proposals, as well as helpful examples.

Hagley, T. (2006). Writing winning proposals: PR cases. Boston: Pearson Allyn and Bacon.

Book that specifically addresses public relations cases.